Experts had long predicted the death of traditional advertising. However, it saw growth after almost a decade, with advertising revenue growing by +2.5% in 2022. One of the factors that has propelled its growth is the entry of ‘digital’ into…

As the world rushes forward into the Fourth Industrial Revolution, more and more of our socio-economic engagement has shifted to cyberspace. From online classrooms to virtual business discussions, from making new friends to spending time with old ones on social…