The various process includes: conducting market research both internally and externally to understand the key objectives and goals of the marketing campaign and observe the target audience in the market at large, research industry trends, analyze the competition, and finally comprehend where the audience is most involved with the ad content. This is the stage in which we uncover the specifics of a certain audience group and determine their attitudes, including where they go for information, what products they care about and why, and which media outlets they use during the day. Media targets are defined from here.
After conducting a market and consumer study, our media planner will delve into the media landscape to decide which outlets will be most successful in reaching the target audience. As your media strategists, we not only figure out how to market your brand message but also how to manage media funds efficiently. A thorough review is carried out in order to determine how the budget should be spent.